Matrix works with customers to develop a customized plan for generating more revenue from branded aftermarket
product offerings. Our initial process dives deep into current programs to uncover missed opportunities, under-performing
product offerings and competitive benchmarking. Program development is designed to leverage the corporate brand or
brand families to create greater customer value and new revenue streams at the corporate and dealer levels. Matrix then
drives and supports these programs utilizing a comprehensive supply chain management platform that encompasses what we
call the three pillars of program management.
Opportunities for increased revenue and profits are realized at the dealership level, and the dealer must have a business
rationale and sufficient return on invested time and inventory dollars to “open the gate” of new revenue streams for the
company. Matrix thoroughly defines both the benefits and challenges to each stakeholder in the process, and we work with
our corporate customers to ensure that program benefits are not only well defined, but communicated and realized at
both the dealer and customer level. To accomplish this, we engage with dealers through our Total Focus Marketing
division to provide product training and merchandising support. Corporate support may also include print collateral and
web support with online catalogs, e-commerce and multi-media.